Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]

“The solid state flash drive can theoretically achieve incredibly high transfer speeds, blurring the line between an external solid state drive and a flash drive,” our tester raved. He did note he was “unable to reach higher than half the listed read and write speeds.” However, he explained, “The Extreme Pro is still very fast compared to other USB 3.0 flash drives.” In the end, our tester recommended this flash drive “with the caveat that there's a good chance you won't see those 300+ MB/s transfer speeds.” He also added that for just a little more, you could invest in an external hard drive—if the ultra-compact form factor isn’t important in your buying decision.

^{Unlike solid-state memory, hard drives are susceptible to damage by shock (e.g., a short fall) and vibration, have limitations on use at high altitude, and although they are shielded by their casings, they are vulnerable when exposed to strong magnetic fields. In terms of overall mass, hard drives are usually larger and heavier than flash drives; however, hard disks sometimes weigh less per unit of storage. Like flash drives, hard disks also suffer from file fragmentation, which can reduce access speed.
Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:}

Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.

^{This drive’s small size won over our testers: “Its small profile allows it to stay plugged into a computer even when transporting it in a bag or case, which is not something most flash drives can claim,” one person said. Lifewire reviewers agree that the drive’s tiny footprint makes it much more likely to get lost, but they say its fast read speeds and convenient portability easily make up for that.}
To ensure this information isn't stolen as well, having a locked flash drive can keep anyone from viewing your files should the drive fall into the wrong hands. Tiny and portable, they easily slip into a pants or coat pocket, in a computer bag or purse, and come in a variety of shapes and sizes. External keypads add an additional level of security to portable memory, meaning a viewer must first input a numerical code to gain access to files. These in turn can be encrypted and password protected, deterring serious threats to personal security.
Its a "branded" flash drive, so all our flash drives have imprint areas or laser etching that will make your logo pop! Whatever your event or program, there is likely a style of USB flash drive with an imprint area that provides just the right surface to make our images stand out. From 1 - 4 color spot to full-color process (try this on the credit card style drives!) your imprint will look fantastic.
Most USB flash drives do not include a write protection mechanism. This feature, which gradually became less common, consists of a switch on the housing of the drive itself, that prevents the host computer from writing or modifying data on the drive. For example, write protection makes a device suitable for repairing virus-contaminated host computers without the risk of infecting a USB flash drive itself. In contrast to SD cards, write protection on USB flash drives (when available) is connected to the drive circuitry, and is handled by the drive itself instead of the host (on SD cards handling of the write-protection notch is optional).
_{Flash drives implement the USB mass storage device class so that most modern operating systems can read and write to them without installing device drivers. The flash drives present a simple block-structured logical unit to the host operating system, hiding the individual complex implementation details of the various underlying flash memory devices. The operating system can use any file system or block addressing scheme. Some computers can boot up from flash drives.}
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