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Third generation USB flash drives were announced in late 2008 and became available in 2010.[citation needed] Like USB 2.0 before it, USB 3.0 dramatically improved data transfer rates compared to its predecessor. The USB 3.0 interface specified transfer rates up to 5 Gbit/s (625 MB/s), compared to USB 2.0's 480 Mbit/s (60 MB/s).[citation needed] By 2010 the maximum available storage capacity for the devices had reached upwards of 128 GB.[7] USB 3.0 was slow to appear in laptops. As of 2010, the majority of laptop models still contained the 2.0.[23]
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Universal Serial Bus (USB) is a standard that defines both communication protocols and physical connections for data transfer. Using thumb drives based on this standard ensures they work with a broad range of devices, making it simple to show digital pictures on a USB-enabled television, transfer files between Apple and Microsoft computers or use your saved game on a friend's gaming console. These devices also offer plug-and-play compatibility with most operating systems and require no additional software to access the storage they provide.

USB flash drives usually specify their read and write speeds in megabytes per second (MB/s); read speed is usually faster. These speeds are for optimal conditions; real-world speeds are usually slower. In particular, circumstances that often lead to speeds much lower than advertised are transfer (particularly writing) of many small files rather than a few very large ones, and mixed reading and writing to the same device.
As highly portable media, USB flash drives are easily lost or stolen. All USB flash drives can have their contents encrypted using third-party disk encryption software, which can often be run directly from the USB drive without installation (for example, FreeOTFE), although some, such as BitLocker, require the user to have administrative rights on every computer it is run on.

Custom flash drives are practical giveaway items you can personalize with a logo or company name to help promote your brand. In the age of information and data storage, thumb drives are a hands-on approach to transferring data when a “cloud” isn’t readily available. Browse our catalog and select form a variety of styles that include plastic, leather, metal and novelty designs to truly impress your audience. Compact and easy to transport, our wholesale USB flash drives can be custom printed, or laser engraved to fit your portable storage needs. Combine a with a custom lanyards for the perfect trade show giveaway - enjoy Guaranteed Low Prices and Free Shipping!

Floppy disk hardware emulators exist which effectively utilize the internal connections and physical attributes of a floppy disk drive to utilize a device where a USB flash drive emulates the storage space of a floppy disk in a solid state form, and can be divided into a number of individual virtual floppy disk images using individual data channels.
^ Also known as a thumb drive, pen drive, gig stick, flash stick, jump drive, disk key, disk on key (after the original M-Systems DiskOnKey drive from 2000),[1] flash-drive, memory stick (not to be confused with the Sony Memory Stick), USB key, USB stick or USB memory. For an incomplete list of alternative names, see the list of redirects to this article.

Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]

The development of high-speed serial data interfaces such as USB made semiconductor memory systems with serially accessed storage viable, and the simultaneous development of small, high-speed, low-power microprocessor systems allowed this to be incorporated into extremely compact systems. Serial access requires far fewer electrical connections for the memory chips than does parallel access, which has simplified the manufacture of multi-gigabyte drives.

Flash drives are often measured by the rate at which they transfer data. Transfer rates may be given in megabytes per second (MB/s), megabits per second (Mbit/s), or in optical drive multipliers such as "180X" (180 times 150 KiB/s).[19] File transfer rates vary considerably among devices. Second generation flash drives have claimed to read at up to 30 MB/s and write at about half that rate, which was about 20 times faster than the theoretical transfer rate achievable by the previous model, USB 1.1, which is limited to 12 Mbit/s (1.5 MB/s) with accounted overhead.[20] The effective transfer rate of a device is significantly affected by the data access pattern.[21]
Flash memory cards, e.g., Secure Digital cards, are available in various formats and capacities, and are used by many consumer devices. However, while virtually all PCs have USB ports, allowing the use of USB flash drives, memory card readers are not commonly supplied as standard equipment (particularly with desktop computers). Although inexpensive card readers are available that read many common formats, this results in two pieces of portable equipment (card plus reader) rather than one.
^{A drawback to the small size of flash drives is that they are easily misplaced or otherwise lost. This is a particular problem if they contain sensitive data (see data security). As a consequence, some manufacturers have added encryption hardware to their drives, although software encryption systems which can be used in conjunction with any mass storage medium will achieve the same result. Most drives can be attached to keychains or lanyards. The USB plug is usually retractable or fitted with a removable protective cap.}
Many types of USB drive, sometimes referred to as a thumb drive, also have handy features like a key chain ring or a small LED flashlight. Some can even transmit your data wirelessly for the ultimate in digital convenience. And as with any fun accessory, there are plenty of novelty versions of flash drives designed to show your personality, display your sense of humor, or broadcast your team loyalty.