Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:
Some file systems are designed to distribute usage over an entire memory device without concentrating usage on any part (e.g., for a directory) to prolong the life of simple flash memory devices. Some USB flash drives have this 'wear leveling' feature built into the software controller to prolong device life, while others do not, so it is not necessarily helpful to install one of these file systems.[39]
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USB flash drives use the USB mass storage device class standard, supported natively by modern operating systems such as Windows, Linux, macOS and other Unix-like systems, as well as many BIOS boot ROMs. USB drives with USB 2.0 support can store more data and transfer faster than much larger optical disc drives like CD-RW or DVD-RW drives and can be read by many other systems such as the Xbox One, PlayStation 4, DVD players, automobile entertainment systems, and in a number of handheld devices such as smartphones and tablet computers, though the electronically similar SD card is better suited for those devices.
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.
As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
USB 2.0 flash drives have a transfer rate of up to 480Mbps, while USB 3.0 flash drives allow for transfer rates 10 times faster — up to 4.8Gbps. However, you can only take advantage of this higher speed if your device has a USB 3.0 port. Although USB 3.0 flash drives and other devices are backwards compatible with USB 2.0 ports, they will only operate at a USB 2.0 rate.
