Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]

Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]
In the arcade game In the Groove and more commonly In The Groove 2, flash drives are used to transfer high scores, screenshots, dance edits, and combos throughout sessions. As of software revision 21 (R21), players can also store custom songs and play them on any machine on which this feature is enabled. While use of flash drives is common, the drive must be Linux compatible.
Inside the plastic casing is a small printed circuit board, which has some power circuitry and a small number of surface-mounted integrated circuits (ICs).[citation needed] Typically, one of these ICs provides an interface between the USB connector and the onboard memory, while the other is the flash memory. Drives typically use the USB mass storage device class to communicate with the host.[28]
Inside the plastic casing is a small printed circuit board, which has some power circuitry and a small number of surface-mounted integrated circuits (ICs).[citation needed] Typically, one of these ICs provides an interface between the USB connector and the onboard memory, while the other is the flash memory. Drives typically use the USB mass storage device class to communicate with the host.[28]

In January 2013, tech company Kingston, released a flash drive with 1 TB of storage.[24] The first USB 3.1 type-C flash drives, with read/write speeds of around 530 MB/s, were announced in March 2015.[25] As of July 2016, flash drives within the 8 to 256 GB were sold more frequently than those between 512 GB and 1 TB units.[2][3] In 2017, Kingston Technology announced the release of a 2-TB flash drive.[26]
USB 2.0 flash drives have a transfer rate of up to 480Mbps, while USB 3.0 flash drives allow for transfer rates 10 times faster — up to 4.8Gbps. However, you can only take advantage of this higher speed if your device has a USB 3.0 port. Although USB 3.0 flash drives and other devices are backwards compatible with USB 2.0 ports, they will only operate at a USB 2.0 rate.
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