Third generation USB flash drives were announced in late 2008 and became available in 2010.[citation needed] Like USB 2.0 before it, USB 3.0 dramatically improved data transfer rates compared to its predecessor. The USB 3.0 interface specified transfer rates up to 5 Gbit/s (625 MB/s), compared to USB 2.0's 480 Mbit/s (60 MB/s).[citation needed] By 2010 the maximum available storage capacity for the devices had reached upwards of 128 GB.[7] USB 3.0 was slow to appear in laptops. As of 2010, the majority of laptop models still contained the 2.0.[23]
Flash drives are also cost-effective. You can securely store a few dozen gigabytes of data for less than $30, and these devices range in storage capacity, price and overall size - equal to the amount you're willing to invest. Some even have special features like lanyards, locks, belt clips and key fobs to make them easier to carry and keep track of.
USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding.
The various writable and re-writable forms of CD and DVD are portable storage media supported by the vast majority of computers as of 2008. CD-R, DVD-R, and DVD+R can be written to only once, RW varieties up to about 1,000 erase/write cycles, while modern NAND-based flash drives often last for 500,000 or more erase/write cycles. DVD-RAM discs are the most suitable optical discs for data storage involving much rewriting.
These products use flash memory chips, a stable, high-density storage medium, to hold your data. They pack a huge amount of information into a compact form factor. Most thumb drives are less than 2 inches long and easily fit in a pocket, laptop bag or purse. Models with built-in covers protect physical connectors from damage, and select products feature rugged silicon and metal shells that enhance heat and water resistance.
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Modern devices are thinner and lighter, and the Type-C connector is a plug format designed to work with these products. In addition to being smaller than a standard USB plug, Type-C connectors are reversible, so they're easier to use. Some USB flash drives include both a traditional plug and a Type-C connector. These products are ideal for transferring files between computers and portable devices such as smartphones or tablets. 

Some manufacturers, aiming at a "best of both worlds" solution, have produced card readers that approach the size and form of USB flash drives (e.g., Kingston MobileLite,[65] SanDisk MobileMate[66]) These readers are limited to a specific subset of memory card formats (such as SD, microSD, or Memory Stick), and often completely enclose the card, offering durability and portability approaching, if not quite equal to, that of a flash drive. Although the combined cost of a mini-reader and a memory card is usually slightly higher than a USB flash drive of comparable capacity, the reader + card solution offers additional flexibility of use, and virtually "unlimited" capacity. The ubiquity of SD cards is such that, circa 2011, due to economies of scale, their price is now less than an equivalent-capacity USB flash drive, even with the added cost of a USB SD card reader.
USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding.
Some manufacturers deploy physical authentication tokens in the form of a flash drive. These are used to control access to a sensitive system by containing encryption keys or, more commonly, communicating with security software on the target machine. The system is designed so the target machine will not operate except when the flash drive device is plugged into it. Some of these "PC lock" devices also function as normal flash drives when plugged into other machines.
The SanDisk PRO gives you blistering speeds, offering 420 MB/s on the reading front and 380 MB/s on the writing end, which is 3–4x faster than what a standard USB 3.0 drive will offer. The sleek, aluminum casing is both super durable and very eye-catching, so you can bring it with you to your business meetings and look professional as well. The onboard AES, 128-bit file encryption gives you top-of-the-line security for your sensitive files. That USB 3.0 connection is also backward compatible with USB 2.0, so you won’t hit any snags with an older computer. SanDisk is so confident in the functionality of this little drive, that they’ve even backed it with a full lifetime warranty in case any issues befall it. Finally, there’s a file backup system you can download called RescuePRO that will let you recover lost files if needed.
Some organizations forbid the use of flash drives, and some computers are configured to disable the mounting of USB mass storage devices by users other than administrators; others use third-party software to control USB usage. The use of software allows the administrator to not only provide a USB lock but also control the use of CD-RW, SD cards and other memory devices. This enables companies with policies forbidding the use of USB flash drives in the workplace to enforce these policies. In a lower-tech security solution, some organizations disconnect USB ports inside the computer or fill the USB sockets with epoxy.
Anyone who has accidentally left their flash drive in their pants pockets through a laundry cycle will appreciate the durability of this Samsung drive. Its durable metal casing is waterproof, shockproof, magnetproof, and resistant to high temperatures. The drive is housed inside the metal casing, so it won’t break off (and the keyring is made with the same quality casing, again helping your drive live longer). Samsung believes in this drive enough to provide a five-year warranty should anything happen. Durability isn’t its only perk, either. USB 3.0 and NAND technology gives this drive data transfer respectable read speeds of up to 130 MB/s and write speeds over 100 MB/s. It is also backwards compatible with USB 2.0, but expect a drop in transfer speeds.
Lexar is attempting to introduce a USB FlashCard, which would be a compact USB flash drive intended to replace various kinds of flash memory cards. Pretec introduced a similar card, which also plugs into any USB port, but is just one quarter the thickness of the Lexar model.[85] Until 2008, SanDisk manufactured a product called SD Plus, which was a SecureDigital card with a USB connector.[86]

The world is becoming increasingly virtual, which means fewer people print documents unnecessarily and opt to share them electronically instead. Rather than spend time and resources on information packs, why not use custom USB flash drives to provide your audience with the information they need? Our wholesale flash drives can be customized with your logo or brand name for a personal touch they can remember you by.
Some manufacturers deploy physical authentication tokens in the form of a flash drive. These are used to control access to a sensitive system by containing encryption keys or, more commonly, communicating with security software on the target machine. The system is designed so the target machine will not operate except when the flash drive device is plugged into it. Some of these "PC lock" devices also function as normal flash drives when plugged into other machines.
The applications of current data tape cartridges hardly overlap those of flash drives: on tape, cost per gigabyte is very low for large volumes, but the individual drives and media are expensive. Media have a very high capacity and very fast transfer speeds, but store data sequentially and are very slow for random access of data. While disk-based backup is now the primary medium of choice for most companies, tape backup is still popular for taking data off-site for worst-case scenarios and for very large volumes (more than a few hundreds of TB). See LTO tapes.
Flash memory cards, e.g., Secure Digital cards, are available in various formats and capacities, and are used by many consumer devices. However, while virtually all PCs have USB ports, allowing the use of USB flash drives, memory card readers are not commonly supplied as standard equipment (particularly with desktop computers). Although inexpensive card readers are available that read many common formats, this results in two pieces of portable equipment (card plus reader) rather than one.

When used in the same manner as external rotating drives (hard drives, optical drives, or floppy drives), i.e. in ignorance of their technology, USB drives' failure is more likely to be sudden: while rotating drives can fail instantaneously, they more frequently give some indication (noises, slowness) that they are about to fail, often with enough advance warning that data can be removed before total failure. USB drives give little or no advance warning of failure. Furthermore, when internal wear-leveling is applied to prolong life of the flash drive, once failure of even part of the memory occurs it can be difficult or impossible to use the remainder of the drive, which differs from magnetic media, where bad sectors can be marked permanently not to be used.[74]
We offer the largest selection and variety of no minimum custom USB flash drives in the industry. Our sub-surface laser engraved Crystal Flash Drive with 25+ cap colors is elegant and classy. If wood flash drives are more your style, we have over 40 different colors and finishes to choose from. Customize and personalize with options to laser engrave or full color print–no extra charge, ever.  
Some file systems are designed to distribute usage over an entire memory device without concentrating usage on any part (e.g., for a directory) to prolong the life of simple flash memory devices. Some USB flash drives have this 'wear leveling' feature built into the software controller to prolong device life, while others do not, so it is not necessarily helpful to install one of these file systems.[39]
Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.
Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]
There's a lot to choose from when it comes to buying a flash drive. The most important thing to consider is size. The whole point of a USB drive is to store lots of data in a small space, so think about what kinds of files you'll want to house on your flash drive. Movies and music take quite a bit of space, so if you're carrying your whole entertainment library with you, you'll want a big thumb drive – at least 16GB. Books and other text-based documents require relatively little storage space, so people like students and working professionals using Microsoft Office would be happy transferring Word documents or Excel files with as little as 1GB of space. On the other hand, if you are using photo or music editing software, you'll want a USB flash drive with lots of storage capacity to transfer graphic and music files.
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