Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]
“The DataTraveler's tiny metal frame and prominent key ring make it easily portable,” our tester said of this flash drive. He added, “Downloading files off the drive itself is fast and easy, at over 100 MB/s, and it's also one of the cheapest USB 3.0 flash drives you can get.” The downside? “While read speeds were fine, the DataTraveler struggles to actually copy files onto the drive,” our reviewer explained. “Despite supporting USB 3.0, it barely tops write speeds of 10 MB/s, and lacks any other features.” The takeaway: “We'd only recommend this product as a cheap way for business professionals to pass out digital content to clients, or for networking,” he stated.
Third generation USB flash drives were announced in late 2008 and became available in 2010.[citation needed] Like USB 2.0 before it, USB 3.0 dramatically improved data transfer rates compared to its predecessor. The USB 3.0 interface specified transfer rates up to 5 Gbit/s (625 MB/s), compared to USB 2.0's 480 Mbit/s (60 MB/s).[citation needed] By 2010 the maximum available storage capacity for the devices had reached upwards of 128 GB.[7] USB 3.0 was slow to appear in laptops. As of 2010, the majority of laptop models still contained the 2.0.[23]
Many types of USB drive, sometimes referred to as a thumb drive, also have handy features like a key chain ring or a small LED flashlight. Some can even transmit your data wirelessly for the ultimate in digital convenience. And as with any fun accessory, there are plenty of novelty versions of flash drives designed to show your personality, display your sense of humor, or broadcast your team loyalty.