Many people rely exclusively on the cloud for storing their data; it’s convenient and you can get a lot of storage for free. While storing data online certainly has its advantages, it also has serious drawbacks. The most obvious is security. Anything that is kept online is susceptible to security breaches, and news stories about many of the largest corporations suffering hacks only confirms that our online lives are not as safe as we may like.
Some file systems are designed to distribute usage over an entire memory device without concentrating usage on any part (e.g., for a directory) to prolong the life of simple flash memory devices. Some USB flash drives have this 'wear leveling' feature built into the software controller to prolong device life, while others do not, so it is not necessarily helpful to install one of these file systems.[39] 
The memory in flash drives is commonly engineered with multi-level cell (MLC) based memory that is good for around 3,000-5,000 program-erase cycles,[40] but some flash drives have single-level cell (SLC) based memory that is good for around 100,000 writes. There is virtually no limit to the number of reads from such flash memory, so a well-worn USB drive may be write-protected to help ensure the life of individual cells.

The New York-based Human Rights Foundation collaborated with Forum 280 and USB Memory Direct to launch the "Flash Drives for Freedom" program.[80][81] The program was created in 2016 to smuggle flash drives with American and South Korean movies and television shows, as well as a copy of the Korean Wikipedia, into North Korea to spread pro-Western sentiment.[82][83]
Buoyed by its rocket-like speeds, the Extreme Go lives up to its name by transferring a 4K movie in less than 40 seconds — that's nearly 35 times the speed of a USB 2.0 drive and thanks to USB 3.1 hardware. Beyond its fast operation, the Sandisk looks as good as it performs with a sleek and slim package that's 2.79 x 0.84 x 0.45 inches in size and weighs only 4.8 ounces. The retractable connector makes it easy to store when not in use and it is backward compatible with any USB 3.0 or USB 2.0 port. Tucked inside its diminutive profile is a choice of 64GB or 128GB of storage capacity and it comes complete with data storage recovery in the event of an accidental file deletion. 

Many types of USB drive, sometimes referred to as a thumb drive, also have handy features like a key chain ring or a small LED flashlight. Some can even transmit your data wirelessly for the ultimate in digital convenience. And as with any fun accessory, there are plenty of novelty versions of flash drives designed to show your personality, display your sense of humor, or broadcast your team loyalty.

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