Third generation USB flash drives were announced in late 2008 and became available in 2010.[citation needed] Like USB 2.0 before it, USB 3.0 dramatically improved data transfer rates compared to its predecessor. The USB 3.0 interface specified transfer rates up to 5 Gbit/s (625 MB/s), compared to USB 2.0's 480 Mbit/s (60 MB/s).[citation needed] By 2010 the maximum available storage capacity for the devices had reached upwards of 128 GB.[7] USB 3.0 was slow to appear in laptops. As of 2010, the majority of laptop models still contained the 2.0.[23]
Flash memory cards, e.g., Secure Digital cards, are available in various formats and capacities, and are used by many consumer devices. However, while virtually all PCs have USB ports, allowing the use of USB flash drives, memory card readers are not commonly supplied as standard equipment (particularly with desktop computers). Although inexpensive card readers are available that read many common formats, this results in two pieces of portable equipment (card plus reader) rather than one.

Like all flash memory devices, flash drives can sustain only a limited number of write and erase cycles before the drive fails.[71][unreliable source?][72] This should be a consideration when using a flash drive to run application software or an operating system. To address this, as well as space limitations, some developers have produced special versions of operating systems (such as Linux in Live USB)[73] or commonplace applications (such as Mozilla Firefox) designed to run from flash drives. These are typically optimized for size and configured to place temporary or intermediate files in the computer's main RAM rather than store them temporarily on the flash drive.
USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding.
Logotech has one of the largest inventories of customizable USB drives online. With hundreds of models to choose from, you're sure to find a style that fits your business. If you're looking for a truly unique item that will set you apart from the competition, Logotech can create a USB to look like any shape. Do you run a logistics firm? We'll create USBs that look like semi-trucks. Are you a children's sports non-profit? We can make a basketball USB drive. Whatever you can imagine, we can bring to life. Contact us today to learn more about our customizable usb drives!
These products use flash memory chips, a stable, high-density storage medium, to hold your data. They pack a huge amount of information into a compact form factor. Most thumb drives are less than 2 inches long and easily fit in a pocket, laptop bag or purse. Models with built-in covers protect physical connectors from damage, and select products feature rugged silicon and metal shells that enhance heat and water resistance. 

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Flash memory combines a number of older technologies, with lower cost, lower power consumption and small size made possible by advances in microprocessor technology. The memory storage was based on earlier EPROM and EEPROM technologies. These had limited capacity, were slow for both reading and writing, required complex high-voltage drive circuitry, and could be re-written only after erasing the entire contents of the chip.
The U3 company works with drive makers (parent company SanDisk as well as others) to deliver custom versions of applications designed for Microsoft Windows from a special flash drive; U3-compatible devices are designed to autoload a menu when plugged into a computer running Windows. Applications must be modified for the U3 platform not to leave any data on the host machine. U3 also provides a software framework for independent software vendors interested in their platform.
Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.
“The solid state flash drive can theoretically achieve incredibly high transfer speeds, blurring the line between an external solid state drive and a flash drive,” our tester raved. He did note he was “unable to reach higher than half the listed read and write speeds.” However, he explained, “The Extreme Pro is still very fast compared to other USB 3.0 flash drives.” In the end, our tester recommended this flash drive “with the caveat that there's a good chance you won't see those 300+ MB/s transfer speeds.” He also added that for just a little more, you could invest in an external hard drive—if the ultra-compact form factor isn’t important in your buying decision.
Quickly transfer files to and from your laptop or desktop using this SanDisk Ultra SDCZ48-064G-A46 USB 3.0 flash drive that features a read speed of up to 80MB/sec. The 64GB capacity offers ample storage space. (Ten times faster than USB 2.0 drives. Write speeds up to 10 times faster than Cruzer USB 2.0 drive.)* *USB 3.0 port required. Based on internal testing; performance may be lower depending upon host device.
It's never been easier to take all the files, data or media you want with you wherever you go. Generally about the size of a stick of gum, a USB flash drive lets you store any file from your computer so you can save it, transport it, and load it onto another computer in seconds. You simply plug the flash drive into your USB port and drag any files you want onto its icon on your desktop. Best of all, flash drives have no internal moving parts, so they're very resistant to breaking by being bumped or dropped.
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