As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]

Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]


On the more practical side our flash drives, also called thumbdrives or memory sticks are available in memory capacities from 64MB to 256GB. With memory capacities like that, we certainly have the options to cover whatever your data storage requirements may be. For more information on data storage capacities, check out our USB Flash Drive Capacity Guide.
USB flash drives are only limited by the cost of the storage space and the physical constraints of the drive. Some of the cheaper flash drives can store less than a gigabyte, but modern high-end flash drives can store as much as 1TB of data, about equivalent to a typical hard drive. A standard external USB drive can store or backup around 64GB, 128GB, 256GB, or 512GB of data. As storage space increases, USB flash drives have become proficient at storing massive files such as ultra high-definition videos that display at 4K or even 8K resolution.
Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:
Features: 100% New&High Quality Storage Capacity: 32GB Support USB version 3.0 and 3.1 Easy plug and play installation Interface: USB 3.0; Capacity: 32GB Due to the inner system and procedure data will occupy some space and the real capacity will reduce lightly Stylish lightweight; portable,new concept modeling,classic fashion,compact Brisk High Speed; plug and play, in line with USB 3.0 specification, data transfer speed. Compatible with Windows 7/Windows 8, Windows XP, Windows Vista, Hi-Speed USB 3.0 port required for high speed transfer Support solution for Linux kernel version 2.4 or later version Driveless for OS 9X or up Durable solid-state storage No external power is required 4.5V ~ 5.5V from USB port The data read speed: 20MB-30MB/S(USB 3.0) The data write speed: 10MB-15MB/S(USB.
The various writable and re-writable forms of CD and DVD are portable storage media supported by the vast majority of computers as of 2008. CD-R, DVD-R, and DVD+R can be written to only once, RW varieties up to about 1,000 erase/write cycles, while modern NAND-based flash drives often last for 500,000 or more erase/write cycles. DVD-RAM discs are the most suitable optical discs for data storage involving much rewriting.
The applications of current data tape cartridges hardly overlap those of flash drives: on tape, cost per gigabyte is very low for large volumes, but the individual drives and media are expensive. Media have a very high capacity and very fast transfer speeds, but store data sequentially and are very slow for random access of data. While disk-based backup is now the primary medium of choice for most companies, tape backup is still popular for taking data off-site for worst-case scenarios and for very large volumes (more than a few hundreds of TB). See LTO tapes.
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.
Flash memory cards, e.g., Secure Digital cards, are available in various formats and capacities, and are used by many consumer devices. However, while virtually all PCs have USB ports, allowing the use of USB flash drives, memory card readers are not commonly supplied as standard equipment (particularly with desktop computers). Although inexpensive card readers are available that read many common formats, this results in two pieces of portable equipment (card plus reader) rather than one.
Specially manufactured flash drives are available that have a tough rubber or metal casing designed to be waterproof and virtually "unbreakable". These flash drives retain their memory after being submerged in water, and even through a machine wash. Leaving such a flash drive out to dry completely before allowing current to run through it has been known to result in a working drive with no future problems. Channel Five's Gadget Show cooked one of these flash drives with propane, froze it with dry ice, submerged it in various acidic liquids, ran over it with a jeep and fired it against a wall with a mortar. A company specializing in recovering lost data from computer drives managed to recover all the data on the drive.[64] All data on the other removable storage devices tested, using optical or magnetic technologies, were destroyed.
When used in the same manner as external rotating drives (hard drives, optical drives, or floppy drives), i.e. in ignorance of their technology, USB drives' failure is more likely to be sudden: while rotating drives can fail instantaneously, they more frequently give some indication (noises, slowness) that they are about to fail, often with enough advance warning that data can be removed before total failure. USB drives give little or no advance warning of failure. Furthermore, when internal wear-leveling is applied to prolong life of the flash drive, once failure of even part of the memory occurs it can be difficult or impossible to use the remainder of the drive, which differs from magnetic media, where bad sectors can be marked permanently not to be used.[74]

Flash drives implement the USB mass storage device class so that most modern operating systems can read and write to them without installing device drivers. The flash drives present a simple block-structured logical unit to the host operating system, hiding the individual complex implementation details of the various underlying flash memory devices. The operating system can use any file system or block addressing scheme. Some computers can boot up from flash drives.


USB flash drives usually specify their read and write speeds in megabytes per second (MB/s); read speed is usually faster. These speeds are for optimal conditions; real-world speeds are usually slower. In particular, circumstances that often lead to speeds much lower than advertised are transfer (particularly writing) of many small files rather than a few very large ones, and mixed reading and writing to the same device.
We offer the largest selection and variety of no minimum custom USB flash drives in the industry. Our sub-surface laser engraved Crystal Flash Drive with 25+ cap colors is elegant and classy. If wood flash drives are more your style, we have over 40 different colors and finishes to choose from. Customize and personalize with options to laser engrave or full color print–no extra charge, ever.  
USB flash drives are portable and easy-to-use data storage devices. They're compatible with desktop computers and laptop computers as well as a broad range of game consoles and media devices. Use them to transfer data between systems, share files with friends and colleagues or create backups of critical information. Staples offers a complete selection of high-capacity thumb drives, including popular brands such as Lexar, PNY, Samsung, SanDisk and Verbatim.
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