USB Memory Direct® specializes in producing customized usb flash drives for marketing and promotions and has been a leader in the industry for over fourteen years. Whether you are looking for unique custom shaped flash drives or our best selling custom printed usb drives, you will find our customer service, product quality and pricing are second to none.
Optical storage devices are among the cheapest methods of mass data storage after the hard drive. They are slower than their flash-based counterparts. Standard 120 mm optical discs are larger than flash drives and more subject to damage. Smaller optical media do exist, such as business card CD-Rs which have the same dimensions as a credit card, and the slightly less convenient but higher capacity 80 mm recordable MiniCD and Mini DVD. The small discs are more expensive than the standard size, and do not work in all drives.

Flash drives are often measured by the rate at which they transfer data. Transfer rates may be given in megabytes per second (MB/s), megabits per second (Mbit/s), or in optical drive multipliers such as "180X" (180 times 150 KiB/s).[19] File transfer rates vary considerably among devices. Second generation flash drives have claimed to read at up to 30 MB/s and write at about half that rate, which was about 20 times faster than the theoretical transfer rate achievable by the previous model, USB 1.1, which is limited to 12 Mbit/s (1.5 MB/s) with accounted overhead.[20] The effective transfer rate of a device is significantly affected by the data access pattern.[21]


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Digital audio files can be transported from one computer to another like any other file, and played on a compatible media player (with caveats for DRM-locked files). In addition, many home Hi-Fi and car stereo head units are now equipped with a USB port. This allows a USB flash drive containing media files in a variety of formats to be played directly on devices which support the format. Some LCD monitors for consumer HDTV viewing have a dedicated USB port through which music and video files can also be played without use of a personal computer.

Audio tape cassettes and high-capacity floppy disks (e.g., Imation SuperDisk), and other forms of drives with removable magnetic media, such as the Iomega Zip and Jaz drives, are now largely obsolete and rarely used. There are products in today's market that will emulate these legacy drives for both tape and disk (SCSI1/SCSI2, SASI, Magneto optic, Ricoh ZIP, Jaz, IBM3590/ Fujitsu 3490E and Bernoulli for example) in state-of-the-art Compact Flash storage devices – CF2SCSI.
The development of high-speed serial data interfaces such as USB made semiconductor memory systems with serially accessed storage viable, and the simultaneous development of small, high-speed, low-power microprocessor systems allowed this to be incorporated into extremely compact systems. Serial access requires far fewer electrical connections for the memory chips than does parallel access, which has simplified the manufacture of multi-gigabyte drives.

Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.
If you are taking your data to the extreme ends of the Earth and need to go a step above and beyond to keep it safe, the rugged Corsair Flash Survivor Stealth 64-bit is the drive for you. Constructed with aircraft-grade aluminum housing and outfitted with a molded shock damping collar, this drive is meant to survive anything you can throw at it. It can even be submerged in up to 200 meters of water because of the EPDM (ethylene propylene diene monomer rubber) waterproof seal. With speeds at around 85 MB/s, this isn’t the fastest drive around, but its ruggedness is unparalleled.
There's a lot to choose from when it comes to buying a flash drive. The most important thing to consider is size. The whole point of a USB drive is to store lots of data in a small space, so think about what kinds of files you'll want to house on your flash drive. Movies and music take quite a bit of space, so if you're carrying your whole entertainment library with you, you'll want a big thumb drive – at least 16GB. Books and other text-based documents require relatively little storage space, so people like students and working professionals using Microsoft Office would be happy transferring Word documents or Excel files with as little as 1GB of space. On the other hand, if you are using photo or music editing software, you'll want a USB flash drive with lots of storage capacity to transfer graphic and music files.
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