The New York-based Human Rights Foundation collaborated with Forum 280 and USB Memory Direct to launch the "Flash Drives for Freedom" program.[80][81] The program was created in 2016 to smuggle flash drives with American and South Korean movies and television shows, as well as a copy of the Korean Wikipedia, into North Korea to spread pro-Western sentiment.[82][83]

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The New York-based Human Rights Foundation collaborated with Forum 280 and USB Memory Direct to launch the "Flash Drives for Freedom" program.[80][81] The program was created in 2016 to smuggle flash drives with American and South Korean movies and television shows, as well as a copy of the Korean Wikipedia, into North Korea to spread pro-Western sentiment.[82][83]
^ Also known as a thumb drive, pen drive, gig stick, flash stick, jump drive, disk key, disk on key (after the original M-Systems DiskOnKey drive from 2000),[1] flash-drive, memory stick (not to be confused with the Sony Memory Stick), USB key, USB stick or USB memory. For an incomplete list of alternative names, see the list of redirects to this article.

Specially manufactured flash drives are available that have a tough rubber or metal casing designed to be waterproof and virtually "unbreakable". These flash drives retain their memory after being submerged in water, and even through a machine wash. Leaving such a flash drive out to dry completely before allowing current to run through it has been known to result in a working drive with no future problems. Channel Five's Gadget Show cooked one of these flash drives with propane, froze it with dry ice, submerged it in various acidic liquids, ran over it with a jeep and fired it against a wall with a mortar. A company specializing in recovering lost data from computer drives managed to recover all the data on the drive.[64] All data on the other removable storage devices tested, using optical or magnetic technologies, were destroyed.
As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
Universal Disk Format (UDF) version 1.50 and above has facilities to support rewritable discs like sparing tables and virtual allocation tables, spreading usage over the entire surface of a disc and maximising life, but many older operating systems do not support this format. Packet-writing utilities such as DirectCD and InCD are available but produce discs that are not universally readable (although based on the UDF standard). The Mount Rainier standard addresses this shortcoming in CD-RW media by running the older file systems on top of it and performing defect management for those standards, but it requires support from both the CD/DVD burner and the operating system. Many drives made today do not support Mount Rainier, and many older operating systems such as Windows XP and below, and Linux kernels older than 2.6.2, do not support it (later versions do). Essentially CDs/DVDs are a good way to record a great deal of information cheaply and have the advantage of being readable by most standalone players, but they are poor at making ongoing small changes to a large collection of information. Flash drives' ability to do this is their major advantage over optical media.
Some manufacturers, aiming at a "best of both worlds" solution, have produced card readers that approach the size and form of USB flash drives (e.g., Kingston MobileLite,[65] SanDisk MobileMate[66]) These readers are limited to a specific subset of memory card formats (such as SD, microSD, or Memory Stick), and often completely enclose the card, offering durability and portability approaching, if not quite equal to, that of a flash drive. Although the combined cost of a mini-reader and a memory card is usually slightly higher than a USB flash drive of comparable capacity, the reader + card solution offers additional flexibility of use, and virtually "unlimited" capacity. The ubiquity of SD cards is such that, circa 2011, due to economies of scale, their price is now less than an equivalent-capacity USB flash drive, even with the added cost of a USB SD card reader.
Installers of some operating systems can be stored to a flash drive instead of a CD or DVD, including various Linux distributions, Windows 7 and newer versions, and macOS. In particular, Mac OS X 10.7 is distributed only online, through the Mac App Store, or on flash drives; for a MacBook Air with Boot Camp and no external optical drive, a flash drive can be used to run installation of Windows or Linux.
When used in the same manner as external rotating drives (hard drives, optical drives, or floppy drives), i.e. in ignorance of their technology, USB drives' failure is more likely to be sudden: while rotating drives can fail instantaneously, they more frequently give some indication (noises, slowness) that they are about to fail, often with enough advance warning that data can be removed before total failure. USB drives give little or no advance warning of failure. Furthermore, when internal wear-leveling is applied to prolong life of the flash drive, once failure of even part of the memory occurs it can be difficult or impossible to use the remainder of the drive, which differs from magnetic media, where bad sectors can be marked permanently not to be used.[74]
"Nice device for bulky files....I have 2 of these flash drives and it's more convenient for me to store backups of my most important files on 2 of these flash drives than an external drive because it's easier for me to transfer my data files between 3 devices, carry the drive around in my pocket, and the transfers are easy and fast since it's USB 3.0"

The development of high-speed serial data interfaces such as USB made semiconductor memory systems with serially accessed storage viable, and the simultaneous development of small, high-speed, low-power microprocessor systems allowed this to be incorporated into extremely compact systems. Serial access requires far fewer electrical connections for the memory chips than does parallel access, which has simplified the manufacture of multi-gigabyte drives.
Motherboard firmware (including BIOS and UEFI) can be updated using USB flash drives. Usually, new firmware image is downloaded and placed onto a FAT16- or FAT32-formatted USB flash drive connected to a system which is to be updated, and path to the new firmware image is selected within the update component of system's firmware.[49] Some motherboard manufacturers are also allowing such updates to be performed without the need for entering system's firmware update component, making it possible to easily recover systems with corrupted firmware.[50]
Also, HP has introduced a USB floppy drive key, which is an ordinary USB flash drive with additional possilibility for performing floppy drive emulation, allowing its usage for updating system firmware where direct usage of USB flash drives is not supported. Desired mode of operation (either regular USB mass storage device or of floppy drive emulation) is made selectable by a sliding switch on the device's housing.[51][52]
A minority of flash drives support biometric fingerprinting to confirm the user's identity. As of mid-2005,[needs update] this was an expensive alternative to standard password protection offered on many new USB flash storage devices. Most fingerprint scanning drives rely upon the host operating system to validate the fingerprint via a software driver, often restricting the drive to Microsoft Windows computers. However, there are USB drives with fingerprint scanners which use controllers that allow access to protected data without any authentication.[70]
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