Flash drives are often measured by the rate at which they transfer data. Transfer rates may be given in megabytes per second (MB/s), megabits per second (Mbit/s), or in optical drive multipliers such as "180X" (180 times 150 KiB/s).[19] File transfer rates vary considerably among devices. Second generation flash drives have claimed to read at up to 30 MB/s and write at about half that rate, which was about 20 times faster than the theoretical transfer rate achievable by the previous model, USB 1.1, which is limited to 12 Mbit/s (1.5 MB/s) with accounted overhead.[20] The effective transfer rate of a device is significantly affected by the data access pattern.[21]
The world is becoming increasingly virtual, which means fewer people print documents unnecessarily and opt to share them electronically instead. Rather than spend time and resources on information packs, why not use custom USB flash drives to provide your audience with the information they need? Our wholesale flash drives can be customized with your logo or brand name for a personal touch they can remember you by.
Some manufacturers, aiming at a "best of both worlds" solution, have produced card readers that approach the size and form of USB flash drives (e.g., Kingston MobileLite,[65] SanDisk MobileMate[66]) These readers are limited to a specific subset of memory card formats (such as SD, microSD, or Memory Stick), and often completely enclose the card, offering durability and portability approaching, if not quite equal to, that of a flash drive. Although the combined cost of a mini-reader and a memory card is usually slightly higher than a USB flash drive of comparable capacity, the reader + card solution offers additional flexibility of use, and virtually "unlimited" capacity. The ubiquity of SD cards is such that, circa 2011, due to economies of scale, their price is now less than an equivalent-capacity USB flash drive, even with the added cost of a USB SD card reader.
Logotech has one of the largest inventories of customizable USB drives online. With hundreds of models to choose from, you're sure to find a style that fits your business. If you're looking for a truly unique item that will set you apart from the competition, Logotech can create a USB to look like any shape. Do you run a logistics firm? We'll create USBs that look like semi-trucks. Are you a children's sports non-profit? We can make a basketball USB drive. Whatever you can imagine, we can bring to life. Contact us today to learn more about our customizable usb drives!

As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
When used in the same manner as external rotating drives (hard drives, optical drives, or floppy drives), i.e. in ignorance of their technology, USB drives' failure is more likely to be sudden: while rotating drives can fail instantaneously, they more frequently give some indication (noises, slowness) that they are about to fail, often with enough advance warning that data can be removed before total failure. USB drives give little or no advance warning of failure. Furthermore, when internal wear-leveling is applied to prolong life of the flash drive, once failure of even part of the memory occurs it can be difficult or impossible to use the remainder of the drive, which differs from magnetic media, where bad sectors can be marked permanently not to be used.[74]
Floppy disk hardware emulators exist which effectively utilize the internal connections and physical attributes of a floppy disk drive to utilize a device where a USB flash drive emulates the storage space of a floppy disk in a solid state form, and can be divided into a number of individual virtual floppy disk images using individual data channels.

Flash drives can be defragmented. There is a widespread opinion that defragmenting brings little advantage (as there is no mechanical head that moves from fragment to fragment), and that defragmenting shortens the life of the drive by making many unnecessary writes.[37] However, some sources claim[38] that defragmenting a flash drive can improve performance (mostly due to improved caching of the clustered data), and the additional wear on flash drives may not be significant.
M-Systems, an Israeli company, were granted a US patent on November 14, 2000, titled "Architecture for a [USB]-based Flash Disk", and crediting the invention to Amir Ban, Dov Moran and Oron Ogdan, all M-Systems employees at the time. The patent application was filed by M-Systems in April 1999.[6][1][7] Later in 1999, IBM filed an invention disclosure by one of its employees.[1] Flash drives were sold initially by Trek 2000 International, a company in Singapore, which began selling in early 2000. IBM became the first to sell USB flash drives in the United States in 2000.[1] The initial storage capacity of a flash drive was 8 MB.[7] Another version of the flash drive, described as a pen drive, was also developed. Pua Khein-Seng from Malaysia has been credited with this invention.[8] Patent disputes have arisen over the years, with competing companies including Singaporean company Trek Technology and Chinese company Netac Technology, attempting to enforce their patents.[9] Trek won a suit in Singapore,[10][11] but has lost battles in other countries.[12] Netac Technology has brought lawsuits against PNY Technologies,[13] Lenovo,[14] aigo,[15] Sony,[16][17][18] and Taiwan's Acer and Tai Guen Enterprise Co.[18]
Counterfeit USB flash drives are sometimes sold with claims of having higher capacities than they actually have. These are typically low capacity USB drives which are modified so that they emulate larger capacity drives (for example, a 2 GB drive being marketed as a 64 GB drive). When plugged into a computer, they report themselves as being the larger capacity they were sold as, but when data is written to them, either the write fails, the drive freezes up, or it overwrites existing data. Software tools exist to check and detect fake USB drives,[43][44] and in some cases it is possible to repair these devices to remove the false capacity information and use its real storage limit.[45]
Some organizations forbid the use of flash drives, and some computers are configured to disable the mounting of USB mass storage devices by users other than administrators; others use third-party software to control USB usage. The use of software allows the administrator to not only provide a USB lock but also control the use of CD-RW, SD cards and other memory devices. This enables companies with policies forbidding the use of USB flash drives in the workplace to enforce these policies. In a lower-tech security solution, some organizations disconnect USB ports inside the computer or fill the USB sockets with epoxy.

A drawback to the small size of flash drives is that they are easily misplaced or otherwise lost. This is a particular problem if they contain sensitive data (see data security). As a consequence, some manufacturers have added encryption hardware to their drives, although software encryption systems which can be used in conjunction with any mass storage medium will achieve the same result. Most drives can be attached to keychains or lanyards. The USB plug is usually retractable or fitted with a removable protective cap.
Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]
The SanDisk PRO gives you blistering speeds, offering 420 MB/s on the reading front and 380 MB/s on the writing end, which is 3–4x faster than what a standard USB 3.0 drive will offer. The sleek, aluminum casing is both super durable and very eye-catching, so you can bring it with you to your business meetings and look professional as well. The onboard AES, 128-bit file encryption gives you top-of-the-line security for your sensitive files. That USB 3.0 connection is also backward compatible with USB 2.0, so you won’t hit any snags with an older computer. SanDisk is so confident in the functionality of this little drive, that they’ve even backed it with a full lifetime warranty in case any issues befall it. Finally, there’s a file backup system you can download called RescuePRO that will let you recover lost files if needed.
We are specialists, when it comes to producing a custom flash drives to your specifications. Personalized USB drives are great for promotion of your favorite team, non for profit organization, or business. Important marketing information can be loaded on flash drives. You can imprint USB drives with logos for your school, or use it as a gift to employees, or guests at the wedding.
This depends on the programs. Most programs will situate their contents in multiple locations, so if it's on your computer, you'll need to know where all of a program is stored. It can be easier to download the program from scratch again as it brings in all of the needed content for you. If you are trying to transfer from a computer, at the very least be sure to capture the EXE, Application and Java files; however, there are usually many other files too. Also, the programs will differ between operating systems (for example, EXE is Windows, while .app is Mac). End answer: it can be done but it's easier if you can download the program afresh.
With wide deployment(s) of flash drives being used in various environments (secured or otherwise), the issue of data and information security remains important. The use of biometrics and encryption is becoming the norm with the need for increased security for data; on-the-fly encryption systems are particularly useful in this regard, as they can transparently encrypt large amounts of data. In some cases a secure USB drive may use a hardware-based encryption mechanism that uses a hardware module instead of software for strongly encrypting data. IEEE 1667 is an attempt to create a generic authentication platform for USB drives. It is supported in Windows 7 and Windows Vista (Service Pack 2 with a hotfix).[47]
USB flash drives are only limited by the cost of the storage space and the physical constraints of the drive. Some of the cheaper flash drives can store less than a gigabyte, but modern high-end flash drives can store as much as 1TB of data, about equivalent to a typical hard drive. A standard external USB drive can store or backup around 64GB, 128GB, 256GB, or 512GB of data. As storage space increases, USB flash drives have become proficient at storing massive files such as ultra high-definition videos that display at 4K or even 8K resolution.
Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]
The New York-based Human Rights Foundation collaborated with Forum 280 and USB Memory Direct to launch the "Flash Drives for Freedom" program.[80][81] The program was created in 2016 to smuggle flash drives with American and South Korean movies and television shows, as well as a copy of the Korean Wikipedia, into North Korea to spread pro-Western sentiment.[82][83]
Quickly transfer files to and from your laptop or desktop using this SanDisk Ultra SDCZ48-064G-A46 USB 3.0 flash drive that features a read speed of up to 80MB/sec. The 64GB capacity offers ample storage space. (Ten times faster than USB 2.0 drives. Write speeds up to 10 times faster than Cruzer USB 2.0 drive.)* *USB 3.0 port required. Based on internal testing; performance may be lower depending upon host device.

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