The U3 company works with drive makers (parent company SanDisk as well as others) to deliver custom versions of applications designed for Microsoft Windows from a special flash drive; U3-compatible devices are designed to autoload a menu when plugged into a computer running Windows. Applications must be modified for the U3 platform not to leave any data on the host machine. U3 also provides a software framework for independent software vendors interested in their platform.
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.
Counterfeit USB flash drives are sometimes sold with claims of having higher capacities than they actually have. These are typically low capacity USB drives which are modified so that they emulate larger capacity drives (for example, a 2 GB drive being marketed as a 64 GB drive). When plugged into a computer, they report themselves as being the larger capacity they were sold as, but when data is written to them, either the write fails, the drive freezes up, or it overwrites existing data. Software tools exist to check and detect fake USB drives,[43][44] and in some cases it is possible to repair these devices to remove the false capacity information and use its real storage limit.[45]
Many types of USB drive, sometimes referred to as a thumb drive, also have handy features like a key chain ring or a small LED flashlight. Some can even transmit your data wirelessly for the ultimate in digital convenience. And as with any fun accessory, there are plenty of novelty versions of flash drives designed to show your personality, display your sense of humor, or broadcast your team loyalty.