The memory in flash drives is commonly engineered with multi-level cell (MLC) based memory that is good for around 3,000-5,000 program-erase cycles,[40] but some flash drives have single-level cell (SLC) based memory that is good for around 100,000 writes. There is virtually no limit to the number of reads from such flash memory, so a well-worn USB drive may be write-protected to help ensure the life of individual cells.
When used in the same manner as external rotating drives (hard drives, optical drives, or floppy drives), i.e. in ignorance of their technology, USB drives' failure is more likely to be sudden: while rotating drives can fail instantaneously, they more frequently give some indication (noises, slowness) that they are about to fail, often with enough advance warning that data can be removed before total failure. USB drives give little or no advance warning of failure. Furthermore, when internal wear-leveling is applied to prolong life of the flash drive, once failure of even part of the memory occurs it can be difficult or impossible to use the remainder of the drive, which differs from magnetic media, where bad sectors can be marked permanently not to be used.[74]
Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60] 
In January 2013, tech company Kingston, released a flash drive with 1 TB of storage.[24] The first USB 3.1 type-C flash drives, with read/write speeds of around 530 MB/s, were announced in March 2015.[25] As of July 2016, flash drives within the 8 to 256 GB were sold more frequently than those between 512 GB and 1 TB units.[2][3] In 2017, Kingston Technology announced the release of a 2-TB flash drive.[26]

“The Samsung BAR is incredibly small and easily portable, measuring just under 2-inches long,” our tester said. He added, “It's also extremely durable: waterproof, shockproof, as well as x-rays and magnets [proof].” The included key ring adds to its portability, according to our reviewer. On the flip side, he called the transfer speeds “decent but mostly unremarkable.” Our tester concluded, “Most of the BAR's problems are due to Samsung releasing a newer, cheaper model, the BAR Plus.”
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Counterfeit USB flash drives are sometimes sold with claims of having higher capacities than they actually have. These are typically low capacity USB drives which are modified so that they emulate larger capacity drives (for example, a 2 GB drive being marketed as a 64 GB drive). When plugged into a computer, they report themselves as being the larger capacity they were sold as, but when data is written to them, either the write fails, the drive freezes up, or it overwrites existing data. Software tools exist to check and detect fake USB drives,[43][44] and in some cases it is possible to repair these devices to remove the false capacity information and use its real storage limit.[45]
USB flash drives are portable and easy-to-use data storage devices. They're compatible with desktop computers and laptop computers as well as a broad range of game consoles and media devices. Use them to transfer data between systems, share files with friends and colleagues or create backups of critical information. Staples offers a complete selection of high-capacity thumb drives, including popular brands such as Lexar, PNY, Samsung, SanDisk and Verbatim.
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