Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:
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Quickly transfer files to and from your laptop or desktop using this SanDisk Ultra SDCZ48-064G-A46 USB 3.0 flash drive that features a read speed of up to 80MB/sec. The 64GB capacity offers ample storage space. (Ten times faster than USB 2.0 drives. Write speeds up to 10 times faster than Cruzer USB 2.0 drive.)* *USB 3.0 port required. Based on internal testing; performance may be lower depending upon host device.

With wide deployment(s) of flash drives being used in various environments (secured or otherwise), the issue of data and information security remains important. The use of biometrics and encryption is becoming the norm with the need for increased security for data; on-the-fly encryption systems are particularly useful in this regard, as they can transparently encrypt large amounts of data. In some cases a secure USB drive may use a hardware-based encryption mechanism that uses a hardware module instead of software for strongly encrypting data. IEEE 1667 is an attempt to create a generic authentication platform for USB drives. It is supported in Windows 7 and Windows Vista (Service Pack 2 with a hotfix).[47]
Hardware designers later developed EEPROMs with the erasure region broken up into smaller "fields" that could be erased individually without affecting the others. Altering the contents of a particular memory location involved copying the entire field into an off-chip buffer memory, erasing the field, modifying the data as required in the buffer, and re-writing it into the same field. This required considerable computer support, and PC-based EEPROM flash memory systems often carried their own dedicated microprocessor system. Flash drives are more or less a miniaturized version of this.
In a typical well-conducted review of a number of high-performance USB 3.0 drives, a drive that could read large files at 68 MB/s and write at 46 MB/s, could only manage 14 MB/s and 0.3 MB/s with many small files. When combining streaming reads and writes the speed of another drive, that could read at 92 MB/s and write at 70 MB/s, was 8 MB/s. These differences differ radically from one drive to another; some drives could write small files at over 10% of the speed for large ones. The examples given are chosen to illustrate extremes....′[46]
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.

USB flash drives usually specify their read and write speeds in megabytes per second (MB/s); read speed is usually faster. These speeds are for optimal conditions; real-world speeds are usually slower. In particular, circumstances that often lead to speeds much lower than advertised are transfer (particularly writing) of many small files rather than a few very large ones, and mixed reading and writing to the same device.
Specially manufactured flash drives are available that have a tough rubber or metal casing designed to be waterproof and virtually "unbreakable". These flash drives retain their memory after being submerged in water, and even through a machine wash. Leaving such a flash drive out to dry completely before allowing current to run through it has been known to result in a working drive with no future problems. Channel Five's Gadget Show cooked one of these flash drives with propane, froze it with dry ice, submerged it in various acidic liquids, ran over it with a jeep and fired it against a wall with a mortar. A company specializing in recovering lost data from computer drives managed to recover all the data on the drive.[64] All data on the other removable storage devices tested, using optical or magnetic technologies, were destroyed.

USB 2.0 flash drives have a transfer rate of up to 480Mbps, while USB 3.0 flash drives allow for transfer rates 10 times faster — up to 4.8Gbps. However, you can only take advantage of this higher speed if your device has a USB 3.0 port. Although USB 3.0 flash drives and other devices are backwards compatible with USB 2.0 ports, they will only operate at a USB 2.0 rate.

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