A drawback to the small size of flash drives is that they are easily misplaced or otherwise lost. This is a particular problem if they contain sensitive data (see data security). As a consequence, some manufacturers have added encryption hardware to their drives, although software encryption systems which can be used in conjunction with any mass storage medium will achieve the same result. Most drives can be attached to keychains or lanyards. The USB plug is usually retractable or fitted with a removable protective cap.
USB 2.0 flash drives have a transfer rate of up to 480Mbps, while USB 3.0 flash drives allow for transfer rates 10 times faster — up to 4.8Gbps. However, you can only take advantage of this higher speed if your device has a USB 3.0 port. Although USB 3.0 flash drives and other devices are backwards compatible with USB 2.0 ports, they will only operate at a USB 2.0 rate.
“The DataTraveler's tiny metal frame and prominent key ring make it easily portable,” our tester said of this flash drive. He added, “Downloading files off the drive itself is fast and easy, at over 100 MB/s, and it's also one of the cheapest USB 3.0 flash drives you can get.” The downside? “While read speeds were fine, the DataTraveler struggles to actually copy files onto the drive,” our reviewer explained. “Despite supporting USB 3.0, it barely tops write speeds of 10 MB/s, and lacks any other features.” The takeaway: “We'd only recommend this product as a cheap way for business professionals to pass out digital content to clients, or for networking,” he stated.
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Its a "branded" flash drive, so all our flash drives have imprint areas or laser etching that will make your logo pop! Whatever your event or program, there is likely a style of USB flash drive with an imprint area that provides just the right surface to make our images stand out. From 1 - 4 color spot to full-color process (try this on the credit card style drives!) your imprint will look fantastic.
Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.

A USB flash drive[note 1] is a data storage device that includes flash memory with an integrated USB interface. It is typically removable, rewritable and much smaller than an optical disc. Most weigh less than 30 g (1 oz). Since first appearing on the market in late 2000, as with virtually all other computer memory devices, storage capacities have risen while prices have dropped. As of March 2016, flash drives with anywhere from 8 to 256 GB were frequently sold, while 512 GB and 1 TB units were less frequent.[2][3] As of 2018, 2 TB flash drives were the largest available in terms of storage capacity.[4] Some allow up to 100,000 write/erase cycles, depending on the exact type of memory chip used, and are thought to last between 10 and 100 years under normal circumstances (shelf storage time[5]).
Hardware designers later developed EEPROMs with the erasure region broken up into smaller "fields" that could be erased individually without affecting the others. Altering the contents of a particular memory location involved copying the entire field into an off-chip buffer memory, erasing the field, modifying the data as required in the buffer, and re-writing it into the same field. This required considerable computer support, and PC-based EEPROM flash memory systems often carried their own dedicated microprocessor system. Flash drives are more or less a miniaturized version of this.
Flash drives may present a significant security challenge for some organizations. Their small size and ease of use allows unsupervised visitors or employees to store and smuggle out confidential data with little chance of detection. Both corporate and public computers are vulnerable to attackers connecting a flash drive to a free USB port and using malicious software such as keyboard loggers or packet sniffers.
In addition to providing reliable storage for information, many of these products come with security software that protects your personal data if you lose your device. The software secures files with 128-bit AES encryption and requires a password to unlock the stored information. It also features a drag-and-drop user interface that simplifies transferring and securing your data. 
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