USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding. 
Hardware designers later developed EEPROMs with the erasure region broken up into smaller "fields" that could be erased individually without affecting the others. Altering the contents of a particular memory location involved copying the entire field into an off-chip buffer memory, erasing the field, modifying the data as required in the buffer, and re-writing it into the same field. This required considerable computer support, and PC-based EEPROM flash memory systems often carried their own dedicated microprocessor system. Flash drives are more or less a miniaturized version of this.

A minority of flash drives support biometric fingerprinting to confirm the user's identity. As of mid-2005,[needs update] this was an expensive alternative to standard password protection offered on many new USB flash storage devices. Most fingerprint scanning drives rely upon the host operating system to validate the fingerprint via a software driver, often restricting the drive to Microsoft Windows computers. However, there are USB drives with fingerprint scanners which use controllers that allow access to protected data without any authentication.[70]
The U3 company works with drive makers (parent company SanDisk as well as others) to deliver custom versions of applications designed for Microsoft Windows from a special flash drive; U3-compatible devices are designed to autoload a menu when plugged into a computer running Windows. Applications must be modified for the U3 platform not to leave any data on the host machine. U3 also provides a software framework for independent software vendors interested in their platform.
Flash drives are also cost-effective. You can securely store a few dozen gigabytes of data for less than $30, and these devices range in storage capacity, price and overall size - equal to the amount you're willing to invest. Some even have special features like lanyards, locks, belt clips and key fobs to make them easier to carry and keep track of.
Flash drives are often measured by the rate at which they transfer data. Transfer rates may be given in megabytes per second (MB/s), megabits per second (Mbit/s), or in optical drive multipliers such as "180X" (180 times 150 KiB/s).[19] File transfer rates vary considerably among devices. Second generation flash drives have claimed to read at up to 30 MB/s and write at about half that rate, which was about 20 times faster than the theoretical transfer rate achievable by the previous model, USB 1.1, which is limited to 12 Mbit/s (1.5 MB/s) with accounted overhead.[20] The effective transfer rate of a device is significantly affected by the data access pattern.[21]
USB 2.0 flash drives have a transfer rate of up to 480Mbps, while USB 3.0 flash drives allow for transfer rates 10 times faster — up to 4.8Gbps. However, you can only take advantage of this higher speed if your device has a USB 3.0 port. Although USB 3.0 flash drives and other devices are backwards compatible with USB 2.0 ports, they will only operate at a USB 2.0 rate.
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