USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding.
In addition to providing reliable storage for information, many of these products come with security software that protects your personal data if you lose your device. The software secures files with 128-bit AES encryption and requires a password to unlock the stored information. It also features a drag-and-drop user interface that simplifies transferring and securing your data.
As highly portable media, USB flash drives are easily lost or stolen. All USB flash drives can have their contents encrypted using third-party disk encryption software, which can often be run directly from the USB drive without installation (for example, FreeOTFE), although some, such as BitLocker, require the user to have administrative rights on every computer it is run on.
Like all flash memory devices, flash drives can sustain only a limited number of write and erase cycles before the drive fails.[71][unreliable source?][72] This should be a consideration when using a flash drive to run application software or an operating system. To address this, as well as space limitations, some developers have produced special versions of operating systems (such as Linux in Live USB)[73] or commonplace applications (such as Mozilla Firefox) designed to run from flash drives. These are typically optimized for size and configured to place temporary or intermediate files in the computer's main RAM rather than store them temporarily on the flash drive.
Installers of some operating systems can be stored to a flash drive instead of a CD or DVD, including various Linux distributions, Windows 7 and newer versions, and macOS. In particular, Mac OS X 10.7 is distributed only online, through the Mac App Store, or on flash drives; for a MacBook Air with Boot Camp and no external optical drive, a flash drive can be used to run installation of Windows or Linux.
For computers set up to be bootable from a USB drive, it is possible to use a flash drive containing a bootable portable operating system to access the files of the computer, even if the computer is password protected. The password can then be changed, or it may be possible to crack the password with a password cracking program and gain full control over the computer. Encrypting files provides considerable protection against this type of attack.
These products use flash memory chips, a stable, high-density storage medium, to hold your data. They pack a huge amount of information into a compact form factor. Most thumb drives are less than 2 inches long and easily fit in a pocket, laptop bag or purse. Models with built-in covers protect physical connectors from damage, and select products feature rugged silicon and metal shells that enhance heat and water resistance.
