USB Memory Direct® specializes in producing customized usb flash drives for marketing and promotions and has been a leader in the industry for over fourteen years. Whether you are looking for unique custom shaped flash drives or our best selling custom printed usb drives, you will find our customer service, product quality and pricing are second to none.
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Most flash drives ship preformatted with the FAT32, or exFAT file systems. The ubiquity of the FAT32 file system allows the drive to be accessed on virtually any host device with USB support. Also, standard FAT maintenance utilities (e.g., ScanDisk) can be used to repair or retrieve corrupted data. However, because a flash drive appears as a USB-connected hard drive to the host system, the drive can be reformatted to any file system supported by the host operating system.


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Flash drives are often measured by the rate at which they transfer data. Transfer rates may be given in megabytes per second (MB/s), megabits per second (Mbit/s), or in optical drive multipliers such as "180X" (180 times 150 KiB/s).[19] File transfer rates vary considerably among devices. Second generation flash drives have claimed to read at up to 30 MB/s and write at about half that rate, which was about 20 times faster than the theoretical transfer rate achievable by the previous model, USB 1.1, which is limited to 12 Mbit/s (1.5 MB/s) with accounted overhead.[20] The effective transfer rate of a device is significantly affected by the data access pattern.[21]

USB Memory Direct® specializes in producing customized usb flash drives for marketing and promotions and has been a leader in the industry for over fourteen years. Whether you are looking for unique custom shaped flash drives or our best selling custom printed usb drives, you will find our customer service, product quality and pricing are second to none.
Digital audio files can be transported from one computer to another like any other file, and played on a compatible media player (with caveats for DRM-locked files). In addition, many home Hi-Fi and car stereo head units are now equipped with a USB port. This allows a USB flash drive containing media files in a variety of formats to be played directly on devices which support the format. Some LCD monitors for consumer HDTV viewing have a dedicated USB port through which music and video files can also be played without use of a personal computer.
Like all flash memory devices, flash drives can sustain only a limited number of write and erase cycles before the drive fails.[71][unreliable source?][72] This should be a consideration when using a flash drive to run application software or an operating system. To address this, as well as space limitations, some developers have produced special versions of operating systems (such as Linux in Live USB)[73] or commonplace applications (such as Mozilla Firefox) designed to run from flash drives. These are typically optimized for size and configured to place temporary or intermediate files in the computer's main RAM rather than store them temporarily on the flash drive.
Original flash memory designs had very limited estimated lifetimes. The failure mechanism for flash memory cells is analogous to a metal fatigue mode; the device fails by refusing to write new data to specific cells that have been subject to many read-write cycles over the device's lifetime. Premature failure of a "live USB" could be circumvented by using a flash drive with a write-lock switch as a WORM device, identical to a live CD. Originally, this potential failure mode limited the use of "live USB" system to special-purpose applications or temporary tasks, such as:
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.
"Helps transfer data without bulky external drives....Compared to the Ultra Flash Drives I purchased (which are designed for faster downloads), this Flash Drive took just a little bit longer for downloading a large quantity of items, but it really was not that much of a time difference, so I am extremely satisfied with the speed and abilities of the Cruzer"
A USB flash drive[note 1] is a data storage device that includes flash memory with an integrated USB interface. It is typically removable, rewritable and much smaller than an optical disc. Most weigh less than 30 g (1 oz). Since first appearing on the market in late 2000, as with virtually all other computer memory devices, storage capacities have risen while prices have dropped. As of March 2016, flash drives with anywhere from 8 to 256 GB were frequently sold, while 512 GB and 1 TB units were less frequent.[2][3] As of 2018, 2 TB flash drives were the largest available in terms of storage capacity.[4] Some allow up to 100,000 write/erase cycles, depending on the exact type of memory chip used, and are thought to last between 10 and 100 years under normal circumstances (shelf storage time[5]).
Some value-added resellers are now using a flash drive as part of small-business turnkey solutions (e.g., point-of-sale systems). The drive is used as a backup medium: at the close of business each night, the drive is inserted, and a database backup is saved to the drive. Alternatively, the drive can be left inserted through the business day, and data regularly updated. In either case, the drive is removed at night and taken offsite.
Our tester highly recommended this flash drive for iOS mobile users: “The iXpand is a great resource for backing up media files and for expanding storage, as well as transferring files to a PC.” He added, “The Drive App is easy to navigate and copy files with, as well as operate the camera and play music and video files.” On the other hand, our reviewer reported, “The 30 MB/s write speed on PC is far from horrible but definitely slow for the asking price, and we calculated only about a 12 MB/s when connected to an iOS device.” He ultimately concluded, “A slightly cheaper price would make it the surefire winner in the Lightning connector category.”

A flash drive consists of a small printed circuit board carrying the circuit elements and a USB connector, insulated electrically and protected inside a plastic, metal, or rubberized case, which can be carried in a pocket or on a key chain, for example. The USB connector may be protected by a removable cap or by retracting into the body of the drive, although it is not likely to be damaged if unprotected. Most flash drives use a standard type-A USB connection allowing connection with a port on a personal computer, but drives for other interfaces also exist. USB flash drives draw power from the computer via the USB connection. Some devices combine the functionality of a portable media player with USB flash storage; they require a battery only when used to play music on the go.

Counterfeit USB flash drives are sometimes sold with claims of having higher capacities than they actually have. These are typically low capacity USB drives which are modified so that they emulate larger capacity drives (for example, a 2 GB drive being marketed as a 64 GB drive). When plugged into a computer, they report themselves as being the larger capacity they were sold as, but when data is written to them, either the write fails, the drive freezes up, or it overwrites existing data. Software tools exist to check and detect fake USB drives,[43][44] and in some cases it is possible to repair these devices to remove the false capacity information and use its real storage limit.[45]


USB flash drives are portable and easy-to-use data storage devices. They're compatible with desktop computers and laptop computers as well as a broad range of game consoles and media devices. Use them to transfer data between systems, share files with friends and colleagues or create backups of critical information. Staples offers a complete selection of high-capacity thumb drives, including popular brands such as Lexar, PNY, Samsung, SanDisk and Verbatim.
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