Counterfeit USB flash drives are sometimes sold with claims of having higher capacities than they actually have. These are typically low capacity USB drives which are modified so that they emulate larger capacity drives (for example, a 2 GB drive being marketed as a 64 GB drive). When plugged into a computer, they report themselves as being the larger capacity they were sold as, but when data is written to them, either the write fails, the drive freezes up, or it overwrites existing data. Software tools exist to check and detect fake USB drives,[43][44] and in some cases it is possible to repair these devices to remove the false capacity information and use its real storage limit.[45]
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USB flash drives are portable and easy-to-use data storage devices. They're compatible with desktop computers and laptop computers as well as a broad range of game consoles and media devices. Use them to transfer data between systems, share files with friends and colleagues or create backups of critical information. Staples offers a complete selection of high-capacity thumb drives, including popular brands such as Lexar, PNY, Samsung, SanDisk and Verbatim.
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Motherboard firmware (including BIOS and UEFI) can be updated using USB flash drives. Usually, new firmware image is downloaded and placed onto a FAT16- or FAT32-formatted USB flash drive connected to a system which is to be updated, and path to the new firmware image is selected within the update component of system's firmware.[49] Some motherboard manufacturers are also allowing such updates to be performed without the need for entering system's firmware update component, making it possible to easily recover systems with corrupted firmware.[50]

A drawback to the small size of flash drives is that they are easily misplaced or otherwise lost. This is a particular problem if they contain sensitive data (see data security). As a consequence, some manufacturers have added encryption hardware to their drives, although software encryption systems which can be used in conjunction with any mass storage medium will achieve the same result. Most drives can be attached to keychains or lanyards. The USB plug is usually retractable or fitted with a removable protective cap.

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Flash drives implement the USB mass storage device class so that most modern operating systems can read and write to them without installing device drivers. The flash drives present a simple block-structured logical unit to the host operating system, hiding the individual complex implementation details of the various underlying flash memory devices. The operating system can use any file system or block addressing scheme. Some computers can boot up from flash drives.

Flash memory combines a number of older technologies, with lower cost, lower power consumption and small size made possible by advances in microprocessor technology. The memory storage was based on earlier EPROM and EEPROM technologies. These had limited capacity, were slow for both reading and writing, required complex high-voltage drive circuitry, and could be re-written only after erasing the entire contents of the chip.

USB flash drives are only limited by the cost of the storage space and the physical constraints of the drive. Some of the cheaper flash drives can store less than a gigabyte, but modern high-end flash drives can store as much as 1TB of data, about equivalent to a typical hard drive. A standard external USB drive can store or backup around 64GB, 128GB, 256GB, or 512GB of data. As storage space increases, USB flash drives have become proficient at storing massive files such as ultra high-definition videos that display at 4K or even 8K resolution.
Modern devices are thinner and lighter, and the Type-C connector is a plug format designed to work with these products. In addition to being smaller than a standard USB plug, Type-C connectors are reversible, so they're easier to use. Some USB flash drives include both a traditional plug and a Type-C connector. These products are ideal for transferring files between computers and portable devices such as smartphones or tablets.