“The solid state flash drive can theoretically achieve incredibly high transfer speeds, blurring the line between an external solid state drive and a flash drive,” our tester raved. He did note he was “unable to reach higher than half the listed read and write speeds.” However, he explained, “The Extreme Pro is still very fast compared to other USB 3.0 flash drives.” In the end, our tester recommended this flash drive “with the caveat that there's a good chance you won't see those 300+ MB/s transfer speeds.” He also added that for just a little more, you could invest in an external hard drive—if the ultra-compact form factor isn’t important in your buying decision.
Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]
As highly portable media, USB flash drives are easily lost or stolen. All USB flash drives can have their contents encrypted using third-party disk encryption software, which can often be run directly from the USB drive without installation (for example, FreeOTFE), although some, such as BitLocker, require the user to have administrative rights on every computer it is run on.
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In a typical well-conducted review of a number of high-performance USB 3.0 drives, a drive that could read large files at 68 MB/s and write at 46 MB/s, could only manage 14 MB/s and 0.3 MB/s with many small files. When combining streaming reads and writes the speed of another drive, that could read at 92 MB/s and write at 70 MB/s, was 8 MB/s. These differences differ radically from one drive to another; some drives could write small files at over 10% of the speed for large ones. The examples given are chosen to illustrate extremes....′[46]
Optical storage devices are among the cheapest methods of mass data storage after the hard drive. They are slower than their flash-based counterparts. Standard 120 mm optical discs are larger than flash drives and more subject to damage. Smaller optical media do exist, such as business card CD-Rs which have the same dimensions as a credit card, and the slightly less convenient but higher capacity 80 mm recordable MiniCD and Mini DVD. The small discs are more expensive than the standard size, and do not work in all drives.
Artists have sold or given away USB flash drives, with the first instance believed to be in 2004 when the German punk band Wizo released the Stick EP, only as a USB drive. In addition to five high-bitrate MP3s, it also included a video, pictures, lyrics, and guitar tablature.[58] Subsequently, artists including Nine Inch Nails and Kylie Minogue[59] have released music and promotional material on USB flash drives. The first USB album to be released in the UK was Kiss Does... Rave, a compilation album released by the Kiss Network in April 2007.[60]
The applications of current data tape cartridges hardly overlap those of flash drives: on tape, cost per gigabyte is very low for large volumes, but the individual drives and media are expensive. Media have a very high capacity and very fast transfer speeds, but store data sequentially and are very slow for random access of data. While disk-based backup is now the primary medium of choice for most companies, tape backup is still popular for taking data off-site for worst-case scenarios and for very large volumes (more than a few hundreds of TB). See LTO tapes.
Inside the plastic casing is a small printed circuit board, which has some power circuitry and a small number of surface-mounted integrated circuits (ICs).[citation needed] Typically, one of these ICs provides an interface between the USB connector and the onboard memory, while the other is the flash memory. Drives typically use the USB mass storage device class to communicate with the host.[28]
Modern devices are thinner and lighter, and the Type-C connector is a plug format designed to work with these products. In addition to being smaller than a standard USB plug, Type-C connectors are reversible, so they're easier to use. Some USB flash drives include both a traditional plug and a Type-C connector. These products are ideal for transferring files between computers and portable devices such as smartphones or tablets.