In the arcade game In the Groove and more commonly In The Groove 2, flash drives are used to transfer high scores, screenshots, dance edits, and combos throughout sessions. As of software revision 21 (R21), players can also store custom songs and play them on any machine on which this feature is enabled. While use of flash drives is common, the drive must be Linux compatible.
Some organizations forbid the use of flash drives, and some computers are configured to disable the mounting of USB mass storage devices by users other than administrators; others use third-party software to control USB usage. The use of software allows the administrator to not only provide a USB lock but also control the use of CD-RW, SD cards and other memory devices. This enables companies with policies forbidding the use of USB flash drives in the workplace to enforce these policies. In a lower-tech security solution, some organizations disconnect USB ports inside the computer or fill the USB sockets with epoxy.

Usually, such drives will be custom-stamped with a company's logo, as a form of advertising. The drive may be blank, or preloaded with graphics, documentation, web links, Flash animation or other multimedia, and free or demonstration software. Some preloaded drives are read-only, while others are configured with both read-only and user-writable segments. Such dual-partition drives are more expensive.[61]
USB flash drives have been integrated into other commonly carried items, such as watches, pens, and even the Swiss Army Knife; others have been fitted with novelty cases such as toy cars or Lego bricks. USB flash drives with images of dragons, cats or aliens are very popular in Asia.[36] The small size, robustness and cheapness of USB flash drives make them an increasingly popular peripheral for case modding.
As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
Our tester highly recommended this flash drive for iOS mobile users: “The iXpand is a great resource for backing up media files and for expanding storage, as well as transferring files to a PC.” He added, “The Drive App is easy to navigate and copy files with, as well as operate the camera and play music and video files.” On the other hand, our reviewer reported, “The 30 MB/s write speed on PC is far from horrible but definitely slow for the asking price, and we calculated only about a 12 MB/s when connected to an iOS device.” He ultimately concluded, “A slightly cheaper price would make it the surefire winner in the Lightning connector category.”
Particularly with the advent of USB, external hard disks have become widely available and inexpensive. External hard disk drives currently cost less per gigabyte than flash drives and are available in larger capacities. Some hard drives support alternative and faster interfaces than USB 2.0 (e.g., Thunderbolt, FireWire and eSATA). For consecutive sector writes and reads (for example, from an unfragmented file), most hard drives can provide a much higher sustained data rate than current NAND flash memory, though mechanical latencies seriously impact hard drive performance.
Not everyone wants every file they've ever created available in the cloud. It can put data at risk - not just from hackers or spammers or nosey bosses, but with some providers offering shady terms, you could lose the intellectual rights to anything uploaded. Having a portable memory drive means you don't have to sacrifice mobility for security, though, making flash drives an ideal solution for business people on the go.
As of 2011, newer flash memory designs have much higher estimated lifetimes. Several manufacturers are now offering warranties of 5 years or more. Such warranties should make the device more attractive for more applications. By reducing the probability of the device's premature failure, flash memory devices can now be considered for use where a magnetic disk would normally have been required. Flash drives have also experienced an exponential growth in their storage capacity over time (following the Moore's Law growth curve). As of 2013, single-packaged devices with capacities of 1 TB are readily available,[54] and devices with 16 GB capacity are very economical. Storage capacities in this range have traditionally been considered to offer adequate space, because they allow enough space for both the operating system software and some free space for the user's data.
In addition to providing reliable storage for information, many of these products come with security software that protects your personal data if you lose your device. The software secures files with 128-bit AES encryption and requires a password to unlock the stored information. It also features a drag-and-drop user interface that simplifies transferring and securing your data.
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